Public company | Consumer wellness

BUILD VALUE. Tooru PLC acquires and scales established consumer wellness brands through disciplined capital allocation and central operational capability.

About

Tooru PLC is a publicly listed group operating in the consumer wellness sector. We acquire established brands with proven demand, strengthen fundamentals, and scale through multi-channel distribution.

CHAPTER 01
PUBLIC COMPANY FIRST

PLC clarity, without corporate beige

We lead with disclosures and governance because that is what public market stakeholders expect: factual, discoverable, structured.

Central capability, repeatable outcomes

Shared services across ecommerce, marketing, finance, and operations improve execution quality across a portfolio.

Consumer-led, performance-driven

We invest behind demand, brand strength, and scalable distribution models that work across channels and geographies.

Strategy

Acquire quality brands, improve fundamentals, then scale distribution. Simple, but executed with discipline.

CHAPTER 02
THE OPERATING MODEL

Acquire → Optimise → Scale

The edge is not complexity, it is execution quality: consistent reporting, repeatable playbooks, and honest prioritisation.

Where Tooru adds value

Ecommerce acceleration, range architecture, paid media discipline, marketplace expansion, and operational rigor. We improve fundamentals first, then invest into growth.

Portfolio index

A holding-company factsheet style, not a consumer catalogue. Replace placeholders with real ownership and channels.

CHAPTER 03
THE ASSETS
Juvela
Gluten-free bakery and specialist dietary products
CATEGORY: FREE-FROM
CHANNELS: HEALTHCARE, RETAIL, D2C
STATUS: ESTABLISHED
Defensible niche with long trading history. Opportunity to strengthen digital performance and broaden distribution.
Pulsin
Plant-based nutrition and free-from protein
CATEGORY: NUTRITION
CHANNELS: RETAIL, ECOMMERCE, MARKETPLACES
STATUS: GROWTH
Recognised brand in a growing category. Clear levers across conversion, range architecture, and channel expansion.

Make portfolio pages feel like dossiers

Each brand gets a one-page casefile: channels, priorities, milestones, and progress. It will feel like Tooru, not a template.

Investors

PLC credibility lives here. Keep it factual, easy to find, and structured. Link these to real documents and feeds.

Contact

Keep this direct. If you want deal flow, add a separate “Submit an opportunity” path later with criteria.

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General enquiries
Email: enquiries@tooruplc.com
Investor relations: investors@tooruplc.com
Registered office: [Address line 1], [City], [Postcode]